Use separate apps or only one app in my project

I am a noob with Django and I am working on my first Django project where I have to publish some kind of content within different websites, so basically I have this app that allows me to publish some content on many different websites.

Now my question is, is it a good idea to make a separate Django app for each website I want to integrate in the project? or it is better to have only one app with everything inside? is it the right way to use apps?

thanks

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