How to run a file.py in the django environement

I wrote a simple django application just to write a record in a table

I can run this application from the django shell, i.e., typing
python manage.py shell
and then
>>> execfile('app/filename.py')

It works, but I'd like to call filename.py directly from the ubuntu
command line or from a shell script.

Is there any command like
python manage.py shell filename.py (I know this particular command
isn't allowed, but is there any other?)

thanks,
JA

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