Using Django to white-label sites for multiple clients

I'm looking to "white label" a site built using Django. 

For those unfamiliar with white-labeling, we would like my site (call it "Amazing Site") to be able to be customized by sponsors A and B. Customer A provides us with their header, footer, css, and we can do *basic* re-branding, in order to present the site as "A Amazing Site" (or B's Amazing Site).

I have considered rolling my own by changing the base template. So instead of 

  {% extends "base.html" %} 

I would pass in a variable from the view:

  {% extends site-base-template %} 

Have others tried this? Are there existing strategies? Perhaps a django app that takes care of this?

Thanks,

Greg

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