Problem Making New Django project - please help

Traceback (most recent call last):

  File "/Library/Frameworks/Python.framework/Versions/2.7/bin/django-admin.py", line 5, in <module>

    management.execute_from_command_line()

  File "/Library/Frameworks/Python.framework/Versions/2.7/lib/python2.7/site-packages/django/core/management/__init__.py", line 385, in execute_from_command_line

    utility.execute()

  File "/Library/Frameworks/Python.framework/Versions/2.7/lib/python2.7/site-packages/django/core/management/__init__.py", line 345, in execute

    settings.INSTALLED_APPS

  File "/Library/Frameworks/Python.framework/Versions/2.7/lib/python2.7/site-packages/django/conf/__init__.py", line 46, in __getattr__

    self._setup(name)

  File "/Library/Frameworks/Python.framework/Versions/2.7/lib/python2.7/site-packages/django/conf/__init__.py", line 42, in _setup

    self._wrapped = Settings(settings_module)

  File "/Library/Frameworks/Python.framework/Versions/2.7/lib/python2.7/site-packages/django/conf/__init__.py", line 98, in __init__

    % (self.SETTINGS_MODULE, e)

ImportError: Could not import settings 'my_project.settings' (Is it on sys.path? Is there an import error in the settings file?): No module named my_project.settings

PLEASE HELP WITH THIS 

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