html in django password_reset_email.html

I recently tried to send the following in a test password email from a
site I am creating:

<h1>This is a test reset password email.</h1>

However when I received the email it displayed the "<h1>This is a test
reset password email.</h1>".

My question is how can I send a styled email using html tags and
possibly even css when using the password_reset_email.html template
that goes with django's view.password_reset?

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