Versioning an app and displaying in template

I would like to get some feedback on how others display the version of
their apps to the users of the app.

I tag each build/version of the app in SVN when I deploy to my
clients, but i'm trying to figure out a good way to report that tag
name. I could manually try to put it into the settings.py module and
put it into a template, but was wondering what other suggestions or
options people have done. I guess I could do a full-blown checkout
(right now it's basically an svn export) and write some python code to
run an 'svn status' and parse out the tag name. Any other options?

Thanks

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