Getting Timezone conversion in template with USE_TZ = False;

I'm displaying a date/time field in template.

Data in the database: 2013-05-30 00:00:00
template tag:   {{ reg.registration_date  }}  
as displayed in the web page: May 29, 2013, 5 p.m.

I didn't have a USE_TZ setting until I tried to figure out what was happening here.

The data I'm playing with now was all migrated from another system directly to the backend, i.e., I didn't migrate through django.

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