Gunicorn sock file is missing?

I have an ansible provisioned VM based on this one https://github.com/jcalazan/ansible-django-stack but for some reason trying to start Gunicorn gives the following error:

Can't connect to /path/to/my/gunicorn.sock

and in nginx log file:

connect() to unix:/path/to/my/gunicorn.sock failed (2: No such file or directory) while connecting to upstream

And the socket file is really missing in the specified directory. I have checked the permissions of the directory and they are fine.

Here is my gunicorn_start script:

NAME="{{ application_name }}" 
DJANGODIR={{ application_path }} 
SOCKFILE={{ virtualenv_path }}/run/gunicorn.sock 
USER={{ gunicorn_user }} GROUP={{ gunicorn_group }} 
NUM_WORKERS={{ gunicorn_num_workers }} 

# Set this to 0 for unlimited requests. During development, you might want to # set this to 1 to automatically restart the process on each request (i.e. your # code will be reloaded on every request). 
MAX_REQUESTS={{ gunicorn_max_requests }} 
echo "Starting $NAME as `whoami`" 
# Activate the virtual environment. 
cd $DJANGODIR 
. ../../bin/activate 
# Set additional environment variables. 
. ../../bin/postactivate 
# Create the run directory if it doesn't exist. 
RUNDIR=$(dirname $SOCKFILE) test -d $RUNDIR || mkdir -p $RUNDIR 
# Programs meant to be run under supervisor should not daemonize themselves # (do not use --daemon). 
exec gunicorn \ --name $NAME \ 
    --workers $NUM_WORKERS \ 
    --max-requests $MAX_REQUESTS \ 
    --user $USER --group $GROUP \ 
    --log-level debug \ 
    --bind unix:$SOCKFILE \ 
    {{ application_name }}.wsgi


Can anyone point me to any direction what could be causing the missing gunicorn.sock file ?

Thanks

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