ImportError: No module named south

When i trying to install RatticDB on ubuntu 12.04
I got this error please help me to solve

./manage.py syncdb --noinput
Traceback (most recent call last):
  File "./manage.py", line 10, in <module>
    execute_from_command_line(sys.argv)
  File "/usr/local/lib/python2.7/dist-packages/django/core/management/__init__.py", line 353, in execute_from_command_line
    utility.execute()
  File "/usr/local/lib/python2.7/dist-packages/django/core/management/__init__.py", line 327, in execute
    django.setup()
  File "/usr/local/lib/python2.7/dist-packages/django/__init__.py", line 18, in setup
    apps.populate(settings.INSTALLED_APPS)
  File "/usr/local/lib/python2.7/dist-packages/django/apps/registry.py", line 85, in populate
    app_config = AppConfig.create(entry)
  File "/usr/local/lib/python2.7/dist-packages/django/apps/config.py", line 90, in create
    module = import_module(entry)
  File "/usr/lib/python2.7/importlib/__init__.py", line 37, in import_module
    __import__(name)
ImportError: No module named south

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