problem while passing a list of string to javascript in template

Hello Everyone,
I have problem while passing a list of string from django views to javascript template. The quotation mark gets converted into hex and I cannot use it to plot graph using jpplot. I even tried replace method of javascript to replace the hex to convert to '. 

The codes are as follows:
From views.py :

from django.shortcuts import render_to_response

def abc(request):

s1=[1, 5 , 8 , 3]

ticks=["a", "b", "c", "d"]

return render_to_response('abc.html', {'s1':s1, 'ticks':ticks})

From .html file (of template):

 <script class="code" type="text/javascript">$(document).ready(function(){

        $.jqplot.config.enablePlugins = true;

var s1 ={{ s1 }}

var ticks ={{ ticks }}

        plot1 = $.jqplot('chart1', [s1], {

            // Only animate if we're not using excanvas (not in IE 7 or IE 8)..

            animate: !$.jqplot.use_excanvas,

            seriesDefaults:{

                renderer:$.jqplot.BarRenderer,

                pointLabels: { show: true }

            },

            axes: {

                xaxis: {

                    renderer: $.jqplot.CategoryAxisRenderer,

                    ticks: ticks

                }

            },

            highlighter: { show: false }

        });

    

        $('#chart1').bind('jqplotDataClick', 

            function (ev, seriesIndex, pointIndex, data) {

                $('#info1').html('series: '+seriesIndex+', point: '+pointIndex+', data: '+data);

            }

        );

    });

</script>

when I view the source of the html file i get {{ ticks }} as
[&#39;a&#39;, &#39;b&#39;, &#39;c&#39;, &#39;d&#39;]

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