django1.8 collectstatic permission denied

i am using ubntu14.04  copying admin static files to STATC_ROOT  may solve this problem but how  can i run this command successfully?

(hackernews)junkuos@ hackernews$ ./manage.py collectstatic

You have requested to collect static files at the destination

location as specified in your settings:

    /static

This will overwrite existing files!

Are you sure you want to do this?

Type 'yes' to continue, or 'no' to cancel: yes

Copying '/home/sudhin/django/hackernews/static/css/main.css'

Traceback (most recent call last):

  File "./manage.py", line 10, in <module>

    execute_from_command_line(sys.argv)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/core/management/__init__.py", line 338, in execute_from_command_line

    utility.execute()

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/core/management/__init__.py", line 330, in execute

    self.fetch_command(subcommand).run_from_argv(self.argv)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/core/management/base.py", line 390, in run_from_argv

    self.execute(*args, **cmd_options)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/core/management/base.py", line 441, in execute

    output = self.handle(*args, **options)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/contrib/staticfiles/management/commands/collectstatic.py", line 168, in handle

    collected = self.collect()

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/contrib/staticfiles/management/commands/collectstatic.py", line 107, in collect

    handler(path, prefixed_path, storage)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/contrib/staticfiles/management/commands/collectstatic.py", line 315, in copy_file

    self.storage.save(prefixed_path, source_file)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/core/files/storage.py", line 64, in save

    name = self._save(name, content)

  File "/home/sudhin/.virtualenvs/hackernews/local/lib/python2.7/site-packages/django/core/files/storage.py", line 223, in _save

    os.makedirs(directory)

  File "/home/sudhin/.virtualenvs/hackernews/lib/python2.7/os.py", line 150, in makedirs

    makedirs(head, mode)

  File "/home/sudhin/.virtualenvs/hackernews/lib/python2.7/os.py", line 157, in makedirs

    mkdir(name, mode)

OSError: [Errno 13] Permission denied: '/static'

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