escaping (where is the exit)

I got data from the database in a page, I then merge it as string
substitution though another template and end up with double escaping because
the escaping is automatic, the only place I can try to de escape is the
2ndary template, I have tried
{% autoescape on %}{{ content }}{% endautoescape %}
{% autoescape off %}{{ content }}{% endautoescape %}
{{ content|escape }}
{{ content|force_escape }}
even tried
{{ content|safe }}

any ideas please?
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