add project directory path to python path permanently

Hi all,

I want to add my django project directory path to PYTHONPATH. I am a newbie in ubuntu 11.10
Please tell me step by step. When i do
>>>import sys
>>>sys.path.append(''project_directory path")
It does append but not permanently. I want it like whenever i do sys.path it should show me Project Directory path in PYTHONPATH
--
Regards
Nikhil Verma
+91-958-273-3156

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