django-admin.py not working

Im using ubuntu

I managed to get through the poll project working on the django tut.
then tried another project

At the prompt i get

gino@gino-laptop:~/djangoDEV$ django-admin
The program 'django-admin' is currently not installed. You can
install it by typing:
sudo apt-get install python-django

what is the matter?

I verified that django is installed:

gino@gino-laptop:~/djangoDEV$ python
Python 2.6.4 (r264:75706, Dec 7 2009, 18:45:15)
[GCC 4.4.1] on linux2
Type "help", "copyright", "credits" or "license" for more information.
>>> import django
>>>

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