How to translate Lookup values in Django?

Django has an excellent support for internationalization, any English expression within Models, Forms, View or template can easily be marked for translation. However I came across an interesting situation I don't know how to deal with.

I have a Gender lookup (Male, Female). Now even if I translated the site into German, the Gender dropdown is still pointing to the values saved in database, which happens to be in English. So How am I supposed to mark the values in the database to be translated in PO files?

class Gender(models.Model):
    gender       = models.CharField(_(u'Sex'), max_length=10)    
    def __unicode__(self):
        return self.gender
    class Meta:
        verbose_name = _(u'Sex')
        verbose_name_plural = _(u'Sexes')

Many Thanks,

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