svn django and staticfiles app : python manage.py findstatic logo.png and devserver does not find file

Hi I am a little confused about using the staticfiles app.  I am running the devserver since I am learning django and building a site.

I have my logo and css files at

/Users/harijay/learn_css/logo.png

/Users/harijay/learn_css/my_master.css

STATIC_ROOT="/Users/harijay/learn_css/"

STATIC_URL="/static/"

My Django project directory is 

/Users/harijay/learn_django

I am not using anything extra in my urls.py (attached below). in my template I am composing my static links as follows

t = Template (""".....

@import url("{{STATIC_URL}}my_master.css");

<img src="{{STATIC_URL}}logo.png"/>

""")

And returning the response as follows

c = RequestContext(request)

return (HttpResponse(t.render(c)))

My problem is that the logo.png and my_master.css only get served if they are put in the project directory i.e /Users/harijay/learn_django

They are showed at the URL http://localhost:8000/static/logo.png 

I am trying to understand what I am doing wrong. I had gotten suggestions on the irc channel to use django_appmedia  but I want to go with staticfiles app since it is better documented.

Any Help will be greatly appreciated

Hari

###########

urls.py

###########

from django.conf.urls.defaults import *

from bscencoder.views import hello

from bscencoder.views import upload_to_s3_form

from bscencoder.views import mymain

import settings

#from django.contrib.staticfiles.urls import staticfiles_urlpatterns

# Uncomment the next two lines to enable the admin:

# from django.contrib import admin

# admin.autodiscover()

# Old method of serving static files with devserv

#(r'^(?P<path>.*)$', 'django.views.static.serve',{'document_root': '/Users/harijay/learn_css'}),

urlpatterns = patterns('',

    # Example:

    # (r'^bscencoder/', include('bscencoder.foo.urls')),

    # Uncomment the admin/doc line below to enable admin documentation:

    # (r'^admin/doc/', include('django.contrib.admindocs.urls')),

    # Uncomment the next line to enable the admin:

    # (r'^admin/', include(admin.site.urls)),

    (r'^/?$',mymain),

    (r'^hello/?',hello),

    (r'^upload/?',upload_to_s3_form),

)

#if settings.DEBUG: # assuming dev server

#       urlpatterns += patterns(r'^(?P<path>.*)$', 'django.views.static.serve',{'document_root': STATIC_ROOT })

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