NoReverseMatch for custom admin URLs

Hi all,

the code:

class CompanyProfileAdmin(admin.ModelAdmin):
list_display = (
'__unicode__',
'city',
'premium_type',
'followers',
'manage_premium_account'
)
...
def get_urls(self):
urls = super(CompanyProfileAdmin, self).get_urls()
my_urls = patterns(
url(
r'^some_view/$',
self.admin_site.admin_view(self.manage_premium_account_view),
name='manage_premium_account'
),
)
return my_urls + urls

def manage_premium_account_view(self, request, context={}):
...

class CompanyProfile(models.Model):
...
def manage_premium_account(self):
return '<a href="%s">Manage</a>' % reverse(
'manage_premium_account',
args=(self.id,)
)
manage_premium_account.short_description = 'Action'
manage_premium_account.allow_tags = True

And I get NoReverseMatch exception if I try to reverse
`manage_premium_account`. Does anybody know why and how to solve it?

Thanks,
Martin

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